From beloved local brand to global market leader: the journey of BETA Wellness

In Austria's rich cultural heritage, Beta Wellness was founded with the mission to improve people's lives and bring wellness and relaxation directly into their homes.
20 years later, while maintaining the same core values, Beta Wellness has grown into a globally established brand that stands for wellness, sustainability and innovation in the hot tub and swim spa industry.

The success story of Beta Wellness

The story of Beta Wellness is one of unprecedented success and expansion, now boasting an impressive reach with 7 stores in Austria, 10 in the UK, 10 in Australia, 2 stores in France, a pioneering store in Norway and one in Holland.

These global footprints are testament to the brand's unwavering commitment to quality and outstanding customer service.

Each location serves as a symbol of well-being and invites customers to experience the pinnacle of relaxation and well-being.

A vision and values ​​for the future

Guided by a visionary approach, Beta Wellness aims to lead the wellness industry into a future where tradition and innovation converge. The company's core values ​​- continuity, quality, service, sustainability and innovation - are the pillars that support this ambitious journey. By adhering to these principles, Beta Wellness ensures that the heritage of its origins is preserved while taking advantage of the advances of the future.

Achieve global reach

Beta Wellness' strategic expansion into key markets is a bold statement of the company's global ambitions. The brand's methodical growth, supported by Crystal Island's global corporate structure, allows it to seamlessly integrate into different cultures and bring its unparalleled quality and service to a worldwide audience. Each new store is a step toward realizing the vision of a global wellness community.

The role of quality and customer service

At the heart of Beta Wellness' success is its commitment to excellence in quality and customer service. From the careful design of its products to the comprehensive aftercare, every aspect of the customer journey is designed to exceed expectations. This dedication has not only earned the brand a loyal customer base, but also cemented its reputation as a leader in the wellness industry.

Sustainability and innovation

At a time when sustainability is not just a goal but a necessity, Beta Wellness is leading by example with the inauguration of our state-of-the-art green factory, a beacon of eco-friendly production. This groundbreaking facility is powered entirely by green energy by harnessing the power of the sun through rooftop photovoltaic panels and using air source heat pumps for efficient heating. We have implemented a sophisticated water collection, filtering and reuse system that ensures zero-waste production and a closed loop. Factory operations are supported by the latest robotic technology that optimizes precision and reduces energy consumption. This concerted effort not only minimizes our carbon footprint, but also represents a significant step toward our goal of carbon neutrality and underscores our commitment to producing hot tubs that are as eco-responsible as they are luxurious. With this eco-friendly production approach, Beta Wellness reaffirms its commitment to innovation, sustainability and the well-being of our planet.

Future

Beta Wellness' journey from a local favorite to a global force is a story of ambition, quality and innovation. With an eye on further expansion and driven by a deep commitment to its values, the brand is ready to redefine wellness on a global scale.

Beta Wellness continues to grow and invites existing and new customers to join its mission: bringing tradition and future together in the pursuit of unparalleled relaxation and well-being right in their home.